Tag Archives: addiction to safety

Plato’s Addiction and Truman’s Reality: Is Your Life an Illusion?

By Josh Rueff on June 28, 2013 Are you addicted to safety? Many of us are. In fact, most are. The vast majority of Americans devote their lives to the pursuit of what? Happiness? No, not happiness. And not freedom. They devote their lives to the pursuit of security. In Plato’s “Myth of the Cave”, […]

Freedom Defined: Are You a Slave to Your Lifestyle?

By Josh Rueff on April 02, 2013 A question that many people ask themselves, especially here in America, is: “What is Freedom?” Freedom defined, is actually very simple: Freedom is nothing more than the absence of slavery. When I say slavery, I’m not referring to human slavery exclusively, although it is one of the clearer […]

Who is Behind Living Apex?

My name is Josh Rueff. I'm a 24/7 marketer, life-hack specialist and founder of Golden Ratio LLC, a digital marketing collective specializing in SEO, Content and PPC. I'm semi-nomadic (skipping winters every year + a trip or two) and I love the written word, the tool that singlehandedly helped me wrangle $3m+ over the last 12 months for my clients and so much more. Yep, words. I'm obsessed with them. Anyway. If you're obsessed with words, marketing, working remotely, traveling, fishing, entrepreneurship, or God, let's meet up! I love to talk business, help people get to the apex of life, and get help to get there myself.