The IQ Infographic

This IQ infographic shows the percentages of worldwide IQ’s, which should help you get an idea of where you stand in the brain power hierarchy. If you rank somewhere on the low side don’t fret – The IQ system is generally accepted as a flawed way to measure intelligence, although it can certainly help pinpoint areas that need work!

The image above presents some interesting information that I found online and it’s the first IQ infographic – or any infographic for that matter I’ve had the pleasure of crafting. I’m not overly happy with the results, but “Rome wasn’t… ” well you know.

Why Infographics are Delightful

I will be implementing these types of visualizations in subsequent postings because of the benefits they bring:

    1. They deliver complex information as an easily understandable image
    2. In modern society we have less and less time, infographics allow us to get information across quickly
    3. Creating this compelling imagery can help the content to stand out from the overload of messaging we receive in our daily lives
    4. People only remember about 20% of what they read, Infographics increase reading retention (Report J6 Design)
    5. Highly sharable 73% of people that have shared a piece of content say they have understood it more thoroughly (New Your Times Study)
    6. The action of sharing increases brand recall by 63% (Barnum and Sully report 2011)
    7. Brand reinforcement – The viral nature of infographics can help reinforce your brand in the market place
    8. Prospect engagement – give you greater reach and something for your RMs to talk about with clients and prospects
    9. Carefully placed infographics (where others can embed it on their own blogs and sites) can extend your influence (BrandJoe.com)

Creating infographics is a time consuming but rewarding activity – delightful I would even say. If you like to exercise both sides of your brain, this is one of the best ways to do it!

8 Comments

  1. Xiahou October 14, 2012 at 9:02 am #

    I’ve always enjoyed these types of pictures, I would agree, they are without doubt, a great learning aid.

    Reply

  2. Anna October 14, 2012 at 7:06 pm #

    Rome wasn’t built in a day but when it fell it burned in one. lol, not to be pessimistic, I just heard someone say that yesterday and thought it was funny 🙂

    Reply

  3. Ken McMurtrie October 16, 2012 at 12:28 am #

    Hi Nikolai, impressed by your blog.
    Thanks for joining my blog followers at ‘tgr’
    Picked this post to comment on, as IQ ratings are always of interest to me, in particular relativity between IQ and commonsense, if there is any?
    Back to your infographic – nice!
    Technically, it implies that 44.5% of people have IQ’s between 70 and 90, correct?
    That is missing from your graph which should ideally total 100%.
    Philosophically, that ‘missing’ group metric says a lot about the ‘masses’ who don’t seem to know what is going on in the world around them.
    You are welcome to comment on my blog, anytime
    Regards, Ken.
    PS Enjoyed Anna’s comment about Rome burning!

    Reply

    • NF Hannibal October 18, 2012 at 2:31 pm #

      Thank you, will do! – to answer your question, yes. I agree, I heard a term the other day that made me laugh – these individuals are sometimes called “sheeple”.
      I found your blog very interesting and will be reading and getting involved in it when I get the chance, thanks for the comment!

      Reply

  4. SaraBeara January 18, 2013 at 9:56 pm #

    “Delightful” lol, love it love it :):)

    Reply

  5. Jim January 18, 2013 at 10:08 pm #

    Not too bad – what did you use, photoshop?

    Reply

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